ISSN: 2265-6294

Television – Social Network Sites Multiplatform Identity Credibility: A Bibliographic Analysis

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Doan Viet Phuong Nguyen

Abstract

Since its inception, social network sites (SNS) have been on a mission to conquer the world of media. It surpassed the television in global annual advertising spending in 2017. Hence, the rivalry between the two media outlets is unsurprising. In this struggle, credibility is one of the most crucial advantages for television, which is the government's official information source, along with the high quality of professional journalists, as opposed to SNS, which is well-known as a source that guarantees drama, insult, and fake news. Employing the previous research data extracted from the Scopus database, a bibliographic analysis is performed using Vosviewer software to create a comprehensive yet systematic overview of the topic "Media credibility of a multiplatform identity cantered on television and SNS".

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