Pangandaran has many nature-based ecologies and offers beautiful nature because it has a lot of natural components possibly enjoyed by visitors. Natural potentials and local products in Pangandaran can be used to build entrepreneurial communities and improve their economic welfare. This research employed a descriptive method with quantitative and qualitative data. This research obtained data through observations, interviews, and close questionnaires. This research revealed that the entrepreneurship that leverages tourism potentials in Pangandaran was developed using communication strategies, such as networking communication, group communication, and information and communication technology.