ISSN: 2265-6294

The Effect of Service Quality on Customer Satisfactions in Jordanian Telecommunications Companies

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Yahia Suleiman Al Ajaleen, Mohd Saiful Saadon

Abstract

The Aim Of This Analysis Is To Evaluate The Level Of Service Rendered By Jordanian Telecommunications Companies And How It Affects Overall Customer Satisfaction. This Research Used A Convenience Sampling Tool To Gather Data From 460 Respondents Through A Self-Administered Questionnaire Based On The Servqual Approach Scale's Five Dimensions. The Proposed Structural Model Was Also Tested Using VarianceBased Structural Equation Modelling (Pls-Sem). The Findings of This Study Showed That All Five Servqual Scale Measurements, Namely Reliability, Assurance, Tangible, Empathy, and Reliability, Have A Significant, Direct, and Positive Effect On Customer Satisfaction In Jordanian Telecommunications Companies. The Effect Of Service Quality Dimensions On Customer Satisfaction In Jordanian Telecommunications Companies Was Studied In This Study. Due To A Lack Of Funding And Time, This Study Only Includes Respondents From Jordanian Telecommunications Companies; As A Result, A Comparative Comparison Of Results With Other Telecommunications Companies Was Not Possible;

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