Tourism is one of the businesses most affected by the Covid-19 pandemic, having ramifications on the economics, lives, public services, and opportunities of all continents. Every step of its enormous value chain has been touched. This study examines the marketing actions rural tourism locations must engage in to sustain their businesses in the post-COVID-19 era. Achieving economic, social, and environmental sustainability is a primary priority. Rural tourism contributes to the development and economic prosperity of the targeted regions. As a way of boosting comprehension of this research, supporting ideas based on Stakeholder Theory are applied. 143 participants freely participated in this study by completing a questionnaire.