ISSN: 2265-6294

The Effects Of Education Service Marketing Mix And Institution Profile Image Forming On Student Decisions In Selecting Health College (Case Study At Academic Of Medical Recorders And Health Information Bandung)

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Dadang Dally,Idris Cahyadi,Oki Sri Swastini

Abstract

Education is a strategic means to improve the quality of human resources, both through education that takes place naturally in the family, the community environment and systematic education organized by educational institutions. Law No. 12 of 2012 concerning Higher Education defines that higher education as part of the national education system has a strategic role in educating the nation's life and advancing science and technology by paying attention to and applying humanities values as well as sustainable culture and empowerment of the Indonesian nation.

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