The purpose of this study to investigate the impact of earnings quality and firm specific characteristics on the stock-market valuation of firms listed on the Iraq Stock Exchange. Earnings quality includes the relevance and faithful representation of accounting information provided by firms, which is a critical factor affecting investor confidence and investment decisions. Firm characteristics include a set of factors such as firm size, firm age, financial leverage ratio, price to book value ratio, profitability, operating cash flow ratio, and liquidity. The research sample included (78) firms from 9 industries listed on the Iraqi Stock Exchange for the period from (2010-2018). The research results showed that there is a significant disparity in the levels of earnings quality for Iraqi firms. The results also showed that good accounting earnings quality has positive significant effects on the reputation of Iraqi firms and has achieved a significant increase in their stock prices and market values compared to firms that had low accounting earnings quality.