The research investigates the influence of housing development, location, and building specifications towards house prices in Malaysia from the perspectives of real estate developers. Questionnaire responses indicate that housing development factors are important indicators in setting the price of developed houses. Location is believed to be a significant indicator where the availability of public infrastructure and amenities cause housing prices to be set higher due to its curb appeal. On the other hand, building specifications including square footage, architectural design, security aspect, and landscaping are also believed to be influential. For house prices remain affordable in the country, development regulation and related bureaucracies should be relaxed.