Volume -15 | Issue -1
Volume -14 | Issue -6
Volume -14 | Issue -6
Volume -14 | Issue -6
Volume -14 | Issue -6
Organizations generally seek to reach satisfactory marketing performance by the practice of lean marketing activities. This research investigated the impact of lean marketing on enhancing marketing performance. It basically explored whether there is a significant effect of lean marketing on marketing performance. The questionnaire was adopted to obtain data from a sample of 48 employees working in the Mosul dairy factory. Furthermore, statistical methods were used in analyzing the data and extracting the results using SPSS. Results showed that of lean marketing has a significant effect on marketing performance. The study indicated with a set of recommendations that account for enhancing the marketing performance at Mosul dairy factory .