The study goals to understand the credibility and appropriateness of the value of the accounting info for the financial performance of these companies, and whether the explanatory power of the appropriateness of the value of the accounting info will change in light of the ownership structure and to determine the direction of that change, as well as to study the ability of the appropriateness of the value of the accounting info to stock prices in interpreting and categorizing the possibility of continuity of companies The study sample in the performance of its activity, as the study problem was represented by asking what is the effect of the appropriateness of the value of accounting info to the prices of the companies’ shares, the sample of the study in enhancing the continuity of companies.