This research aims to assess the influence of social networking information on consumers’ purchasing. Data were collected by using questionnaire. The useable 364 respondents were analyzed with the Structural Equation Modeling (SEM) to explain the relationship of all hypothesized variables. Even though the consumer received information from different type of social media, the results reveal that all media have been classified at moderate level of important, with the mean of 3.10 for interpersonal media, 3.14 for public media and 3.10 for marketing media.