In such an era of media, information, commodity and consumption, advertisements have become an indispensable part of everyday life, among which cosmetics advertisements are an essential category worthy of study. There are some studies applying semiotics to the analysis of advertisements. Semiotics, as a new approach and perspective, is undoubtedly a useful tool to probe into the study of advertising, especially the effectiveness and artistry of cosmetics advertising; however, it remains a relatively under-examined area. Therefore, it is necessary to make a semiotic analysis of cosmetics advertisement.