purpose: The research paper aims to know the extent of the relationship of organizational ingenuity with its dimensions (exploitation, exploration) in Customer delight by its dimensions (customer expectations, customer experience), In the hotel sector. Methodology/Design: The descriptive analytical method was used, depending on the questionnaire as a research tool, as the study was conducted in Baghdad hotels (except for the excellent class), and the research community consisted of (77) hotels, and a random sample of (50) hotels was withdrawn and included (147). One of the managers of these hotels, as the questionnaire consisting of (59) paragraphs was distributed with an intentional sample. Statistical methods: In this research, it was relied on (Spearman's rank correlation, simple regression analysis, multiple regression analysis, F-test, T-test, coefficient of determination R2) through statistical programs (SPSS.V26) and using the program (Microsoft Excel 2010).