ISSN: 2265-6294

The Role of Digital Technologies of Public Relations Programs in Supporting Agricultural Development: A Survey Study of the Iraqi Ministry of Agriculture

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Tahseen Kadhim Mahmoud Najris,Arsan Yousif Arsan

Abstract

Public relations programs have taken the lead in implementing the plans, activities, and tasks of public relations in institutions. They also have an effective role in influencing and winning over the public for the benefit of the institution's goals, as well as drawing the mental image of the institution. The present study explores the identification of public relations use of digital technologies in public relations programs to clarify how the programs contribute to modern digital technologies in the completion of their activities and to reveal the contribution of public relations practitioners in employing modern digital technologies to support agricultural development. The present study mainly aims to identify the role of modern digital technologies of public relations programs in supporting agricultural development. The survey and descriptive method is selected as it is appropriate and optimal in order to address the research problem because it is occurring in the present time. The nature of the use of the survey method in descriptive studies is also a motive to adopt it in the present study. The questionnaire tool is adopted to collect data from the research community of (124) individuals using the inventory method due to the small size of the research population. The present study reached some results, including that the use of the websites of the agricultural institution, with the progress in the agricultural extension programs and the good level in introducing farmers to the harms of agricultural pests are used by public relations divisions. Accordingly, the present study presented conclusions, including that the Facebook site is effective, in addition to that the loss of the budget is Among the elements of implementation of public relations programs with a variation in the levels of programs. There is an increase in the value of agricultural extension programs. In contrast, the lowest level is in rural development programs.

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