The purpose of this study is to look at how Coimbatore residents buy gold jewelry. The data was obtained using survey protocols and a survey with 120 respondents. Likert scale analysis and straightforward percentage analysis were applied in this investigation. The study's findings show that people are willing to buy gold jewelry. Most customers are thinking about applying for a gold loan. The buyer only anticipates a scheme discount. These are a handful of the findings from the study. According to the study's findings, buyers are content with the gold jewelry they purchase.