The study aims to examine the use of digital media in crisis management during the COVID-19 pandemic in the UAE. In the UAE and the world, the pandemic posed an adverse crisis with risks and vulnerabilities to life and well-being. As a result, different containment measures, such as lockdowns, stay-at-home, quarantine, work-at-home, and cessation of the movement, were utilized to reduce the spread of the virus. Closer home, authorities in the UAE utilized diverse approaches to share and disseminate correct information to unify the communities while containing the spread of the virus.