ISSN: 2265-6294

Wielding Various Indian Logos with Ancient Ethical Implication: A Study of their Values and Contemporary Efficacy

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Dr. Rajib Debnath, Dr. Dipankar Patra

Abstract

The practice of using logos for any government and non-government institution is not only something that fulfills the brand identity and a propagandist motive in parity with the growing trend of the recent time; rather, the simplification of logos in the form of merely market reality is totally unjustified in that every logo has a massive ancient scriptural value which promotes the ethical mission and long-term vision along with its very history of origin as well. Significantly, every logo comprises two poignant components—a figurative image, often referred to as a sign and an excerpt from ancient didactic text written in Sanskrit. Historically, the genesis of most of these iconography ranges from the primeval rulers and their specific symbolic icon but surprisingly even in modern time, their importance and applicability have remained the same in different sector.

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