Assessing the Competitiveness of the Malaysia's Brackish Water Fish Industry using the Porter's Diamond Model Approach
Purpose: This paper investigates the determinants and constraints of competitiveness in Malaysia's brackish water fishery industry.
Design/Methodology: The self-administered questionnaires were distributed randomly to 20 brackish water fish farmers in Malaysia. The questionnaire was designed based on the previous studies focusing on Porter's diamond model theory for the determinant of competitive advantage to capture the constraints and determinants influencing competitiveness success. Using the Google Form, the questionnaires were distributed randomly to the brackish water fish farmers.
Findings: Based on the results, the demand conditions, factor conditions and firm's strategy, structure, and rivalry have a negative relationship to the competitiveness of the brackish water fish industry. The fish farmers need to consider the demand factors, such as consumers' preferences for brackish water fish, the impact on the consumer's income, and the need for investment due to changes in the country's consumption pattern and economic condition. Besides that, the fish farmers should consider the impact of labour market changes in the current economic condition, the affordability of the cost in infrastructure and the capital requirement in the expansion and modernization of the fish farms. Thru this, they can expand their businesses by focusing on different varieties of brackish water fish, expand their business strategies to equate with the rival firms and implement new unique strategies to increase the consumer's demand for their output. Finally, they should develop strategies to collaborate with the supporting industries to develop their firm and improve their competitiveness in the global market.
Research Limitation: The study has a small sample size; therefore, it can be extended by increasing the number of respondents in the aquaculture sector.
Practical Implications: This research provided references to the policymakers to determine the appropriate policies to aid the difficulties faced by the aquaculture farmers in increasing their competitiveness in the global market and to aid the shortages in food security.