Factors Affecting Adaptation of E-Wallet among Students in Private Higher Education

Authors

  • Asokan Vasudevan
  • Mohamed Thahir Shajahan
  • Toong Hai Sam
  • Ravi Nagarathanam
  • Sharmila Devi Ramachandaran
  • Xue Ruiteng
  • Prashanth Beleya

Abstract

This study examines factors affecting e-wallet adaptation among private higher education students. Primary data was gathered through survey questionnaires, and 500 questionnaires were circulated to students via google survey. Data was obtained from survey questionnaires and analyzed using the Statistical Package for Social Science (SPSS). A total of 195 valid questionnaires were received, with a response rate of 88.6%. The findings of this study reveal that perceived ease of use is the strongest predictor of e-wallet adoption among students in private universities; this supports the H4. The H3, the social influence positively influences the adoption of e-wallets among students in private universities. However, H1 and H2 found no influence on the adoption of e-wallets among students. The study proved beneficial insight as a starting point for future industrial and academic research on the issue of e-wallet adoption. There were certain drawbacks to the study's execution. Customers are not targeted by the e-wallet because the respondents who participated in the research were young university students, but rather people of all ages. Furthermore, during this study, the researcher faced some challenges by the pandemic, and the questionnaires were linked online through a google survey.

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Published

2023-01-09