The influence of reliance on traditional and electronic media in motivating the Iraqi people to participate in the 2021 parliamentary elections

Authors

  • Ghalib Kadhim Chyad
  • Zahraa Husein Jabar
  • Mujashaa Muhammed Ali

Abstract

The present study tackles the influence of reliance on traditional and electronic media in motivating the Iraqi people to participate in the 2021 parliamentary elections. It aims to identify the content trend towards voting in the elections from the point of view of the study sample to identify the extent to which the study sample is affected by the media’s tendency towards elections and candidates in order to make recommendations for those in charge of planning   political marketing campaigns and awareness campaigns regarding the foundations that should be taken into account when designing electoral campaigns. In addition, the subject of the present study is an addition to the field of studies of political marketing and electoral campaigns in the media in terms of highlighting how they are framed in several different channels. The present study is a descriptive study that aims at monitoring situations and phenomena, collecting accurate facts about them, describing and diagnosing electoral behavior and the public’s attitudes towards the early Iraqi parliamentary elections 2021, and their evaluation of traditional and electronic media. It also aims to explore the relationships between some of the variables associated with marketing and awareness campaigns for elections, and the comparison between the trends of the sample of the present study. The survey method was used through the field survey, which is an organized scientific effort to obtain data for the purpose of describing and analyzing the phenomenon under study. The most notable conclusions of the present study are:

  1. The Iraqi people relied on traditional and electronic media as a source of information regarding the 2021 Iraqi parliamentary elections.
  2. The Iraqi peoples’ confidence in the media regarding the 2021 Iraqi parliamentary elections varied according to the type of media, whether traditional or electronic media, which reflects a media situation in which visions are absent and the reliance on the media becomes more confusing than directing and more misleading than guiding in light of the growing number of traditional and electronic media.
  3. The traditional and electronic media have motivated the Iraqi people to participate in the parliamentary elections, on the grounds that participation in the elections is a national duty.

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Published

2023-02-05