Aligning Enterprise Knowledge Management Systems to Improve the Efficiency and Effective Performance of Mobile Telecommunications Companies: A Case Study of Korek and Mass Telecom in Northern Iraq.
It is of no doubt to note mobile telecommunications companies are one of the key players that facilitate both social and economic development. The importance of mobile telecommunications companies is not only attached to the communication aspect but also to a key number of aspects. Liao et al. (2009) hinted that mobile telecommunications companies (MTCs) play a vital role towards fostering innovative developments. Notable examples include the likes of mobile internet banking, mobile money transfer, mobile learning.
Meanwhile, MTCs are considered to be in possession of a huge potency to greatly transform and impact quite a number of aspects ranging from religious, legal, social and economic aspects to political aspects (Gerpott & Jakopin, 2005). However, such an ability is believed to be strongly determined by their performance levels (Taticchi, Tonelli & Cagnazzo, 2010). Of which observations are pointing out that MTCs still have a long way to go in as far as performance is concerned. The big question was ‘what can be done to boost the performance of MTCs’, (Baird & Su, 2018). Though the provided answers strongly pointed out towards the need to use enterprise knowledge management systems (EKMS) as a platform upon which sound performance can be attained, more is still desired. This is because conditions under which EKMS can be used as a performance enhancing tool have not been duly examined. For instance, a study by Kwak and Park (2016) established that it is practically impossible to attain high performance levels without proper legal structures. Almatrooshi, Singh and Farouk (2016) concurred with this notion and highlighted that these conditions are not only restricted to legal frameworks but also incorporates quite a number of fluid and transitory aspects such as time and place which are always bound to change any time and remained to be explored. Moreover, EKMS itself is a broad and contemporary concept whose application in industries such as the mobile telecommunications industry is bound to be determined by numerous things and pose diverse effects. In addition, the use of EKMS is widely applied to operational environments that are characterised by intensive production activities. Hence, their applicability in MTCs can have significantly different effects. Worse when DozieIlozor, Love and Treloar (2002) considered that EKMS always needs constant realignment. More so, the use of EKMS to deal with performance issues needs more clarification for related similar studies did not expound on the exact organisational performance aspects (Chennell et al., 2000; Guest, 2002). This is notably true with regards to efficiency and effectiveness as noted by Baird and Su (2018). This entails that the hypothesis depicts that ‘if MTCs adopt EKMS, then their effective and efficient performance will increase. However, Almatrooshi, Singh and Farouk (2016) did not effectively operationalize the terms effective and efficient performance in terms of productivity. Hence, this hypothesis will be examined on an individual level with regards as to how best EKMS can be realigned to improve the effective and efficient performance of MTCs. This study therefore seeks to examine how EKMS can be realigned to improve the effective and efficient performance of MTCs.