The Relationship between Drug Prevention Campaigns and Awareness to Reduce the Addiction Phenomenon among College Students in UAE


  • Dr. Hilal Bader Omar Abdulla Al Katheeri
  • Dr. Azlinda Azman


The study sought to investigate the impact of UAE drug prevention programs on awareness and the addiction phenomenon among college students in the UAE. The present study focuses on the national anti-drug abuse campaign championed by key factors such as the National Rehabilitation Center (NRC), Police Departments, other governmental and non-government organizations. The study considers the positivist research philosophy in a quantitative research methodology, deductive research approach, and survey research strategy. The population is defined as all students in higher educational institutions in the UAE; approximately 159,553 students are drawn into perspective. The survey questionnaire was mounted on the Survey Monkey data collection platform and disseminated through popular social media websites. Findings indicate that the NRC campaigns conducted across the UAE are effective in improving the level of awareness among students and young adults in the UAE. Moreover, the level of student awareness of drugs abuse is highly significant in reducing their level of addiction. Regarding the third objective, campaigns do not have any recognizable impact on reducing the addiction phenomena. The model was validated for those who have heard of the NRC campaign and did not apply to actors who had not heard about the NRC campaign. It is recommended that social work practice can be targeted towards the reduction of the drug addiction phenomena among young adults by increasing the levels of awareness on drug addiction.