Social Media Sites and their Role in Educating the Public in the Emirate of Umm Al Quwain on the Strategies of the Blue Economy and Mechanisms of its Activation

Authors

  • Dr. Ahed Maher Musa Abu Draz

Abstract

The study aimed at identifying the role of social media sites in educating the public in the Emirate of Umm Al Quwain on the strategies of the sustainable blue economy and the mechanisms of its activation. The descriptive analytical approach was adopted. The study community consists of the entire public in the Emirate of Umm Al Quwain in the United Arab Emirates. The questionnaire was distributed electronically, and (408) questionnaires were received, representing the real study sample. The questionnaire was used as a data collection tool. the most important findings of the study were:

-           Nearly half of the study sample members had heard of the term of sustainable blue economy before through social media sites.

-           Nearly a third of the study sample heard about the sustainable blue economy strategies launched by the Emirate of Umm Al Quwain in the United Arab Emirates through social media sites.

-           The role of social media sites in educating the public in the Emirate of Umm Al Quwain on the  strategies of the sustainable blue economy is very big or significant.

The study recommended several recommendations, the most important of which are: strengthening and establishing partnerships and initiatives amongst coastal countries, to use the potential of the blue economy. Increasing awareness of decision-makers, community and the private sector of the importance of the blue economy. And to devise recommendations that will help raise public awareness of the need to gather efforts to use water bodies with a comprehensive sustainable view, not only a competitive market view among different investors in the world.

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Published

2023-03-10