Assessment Of E-Training in Developing Resilience to Adopt E-Nam Technology: A Case Study of Farmers' Development in Odisha, India


  • Sarat Kumar Samantaray
  • Dushyanth Kumar
  • Dr. Mohd Farhan
  • Dr. Sunil Kumar


Technology Advancements in The Business Markets Create A Volatile, Uncertain, Complex, And Ambiguous Situation For Any Business Entity As Well As Agricultural Sector. To Survive In Such A Situation, Farmers Must Plan Tactfully To Adapt To Technological Advancements And Meet Challenges In Order To Compete In The Market. This Would Be Possible Through E-Training To Farmers To Enhance Their Resilience To Adopt To Latest Technology. This Would Necessitate A 'Flexible', 'Tactically Trained', 'Resilient Farmers’. To Adapt To New Technological Advancements In Agricultural Business Market, A Systematic Study Is Required To Improve Farmers Resilience Through E-Training Programs In Adopting E-Nam. Farmers In Developing Countries Such As India Rely Heavily On Agriculture For A Living. To Achieve The Goal Of Doubling Farmers' Income, New Revenue Sources And Improved Opportunities Must Be Identified. Farmers And Other Stakeholders Can Use The Online Digital Market To Reduce Transaction Costs, Bridge Information Gaps, And Gain Market Access. Farmers Must Receive E-Training In Order To Achieve This Goal. Farmers Must Stay At Their Farms 24 Hours A Day, Seven Days A Week. Because Internet Technology Is Now Available Throughout The Country. Especially In Times Of Disruption And To Save Farmers' Time, E-Training Is A Convenient Way To Learn The Latest Technology In The Market And Is Beneficial In Bringing Resilience To Adopt E-Nam. The E-Nam Is A Mandatory Delivery- Based Trading Platform That, By Increasing Marketing Efficiency And Bringing Transparency To Agriculture Marketing, May Help Lower The Cost Of Intermediation And Increase Farmers' Price Realization. It Provides Broader Marketing Coverage By Identifying Farmer Concerns And Perspectives In The Overall Marketing Of Various Goods, As Well As Facts About Farmers Having Difficulty Marketing Their Output Via E-Nam. The Current Study Was Carried Out In Six E-Nam Mandis Located In Three Districts Of Odisha In Order To Assess The Efficiency Of E-Nam To Improve Farmers Resilience Through E-Training, Specifically On Farmer Participation And The Online Pricing Value System As A Result Of E-Nam. Data Was Obtained From Farmers, Merchants, And Mandi Authorities During A Field Survey, As Well As Live Trading On E-Nam Commodities Prices. The Analysis Was Done By Using Pls-Sem. The Study Shows Positive Significant Results Through E-Training In Enhancing Resilience In Farmers In Adopting E-Nam.