Growing Trend Of Mobile Marketing In The Sustainable Development Of Global Business
Unlike conventional marketing, mobile devices are always accessible. Mobile phones are used more than computers for numerous reasons. Marketers have a huge potential to engage with customers anytime, anyplace due to 24/7 network and internet connection. Mobile marketing began with SMS and email and proceeded to Search Engine Marketing, website & blog-based content marketing, social media marketing, video marketing, and in-game marketing efforts. Marketers may use numerous mobile channels to target certain audience groups based on consumer comfort and marketing strategy. Modern mobile marketing efforts include mobile-optimized websites and customized emails. This chapter discusses mobile marketing's importance in organizations’ marketing strategy and mobile marketing difficulties.
Aim: In order to understand the meaning that was intended, goals were devised. These goals directed the flow of information towards a variety of situations that fell under the general category of the emergence of smartphones and the applications they enabled, as well as the impact smartphones have had on consumers.