Awareness Of Green Marketing And Its Influence On Consumer Perception: An Exploratory Study

Abstract

In The History Of Marketing, "Green Marketing" Is Relatively New. Business Leaders Saw The Need To Do Their Part To Defend And Promote The Go Green And Save The Environment Movement, And Thus Green Marketing Was Born. To Promote The Environmental Friendliness And Long-Term Viability Of A Companies Or Brand's Goods Or Charitable Initiatives, The Marketing Method Known As "Green Marketing" Is Used. In India, The Green Marketing Trend Has Only Just Begun. The Government Should Enact Stringent Regulations Mandating The Production And Purchase Of Eco-Friendly Products By All Sectors Of Society. More Efforts Are Required In This Regard By Organisations Since Consumers Are Not Aware Of The Green Activities Being Performed By Various Government And Non-Government Agencies. The Respondents' Knowledge Of The Health Benefits And Environmental Advantages Of Green Goods, As Well As Their Familiarity With Eco-Labels And The Availability Of Branded Items, Is Considered To Be Quite High. From A Marketing Point Of View, A Great Marketer Is One Who Not Only Meets Client Needs But Also Creates And Distributes Goods That Are Adapted To Their Specific Tastes. When Properly Implemented, Green Marketing May Help Ensure That The Planet's Natural Resources Are Preserved For Future Generations. To Increase Demand For An Eco-Friendly Goods, Marketers Could Think About Lowering Prices.