A Study on Factors Affecting the Pricing Strategy of Flowers in Agricultural Produce Market Committee (APMC) Kalyan


  • Dr. Ashwini Kadam
  • Mr. Malcom Ambler
  • Mr. Vaisanth P Nair
  • Dr. Ashwini Kadam


In India, along with the economic slowdown, inflation is ruling significantly above the threshold level, The cultivation area of various flowers in India is 103,000 hectares. Post-harvest management and value addition to cut flowers can increase prices by 5-10%. The disposal of organic waste in a Centralized wholesale market at dumpsites since, Perishable commodities have a one-day shelf life. For example, if the demand for a flower rises, its supply cannot rise on the same day. Because supply is fixed, it has no effect on price. As a result of the fixed supply of flowers, their prices are determined by demand on that day and fall as demand decreases. The efficiency of the supply chain can be improved through proper infrastructure and the elimination of middlemen. The entities involved in the agricultural logistics of flowers must work together to reduce logistics costs. Export to other countries, demonstrating that there is enormous scope for flower distribution not only in India, but also in the world, establishing India as one of the leading countries in agricultural logistics. The study will assist policymakers in developing an effective model of the APMC Act in India, as well as provide various measures to reduce flower cost inflation in India, which in return would help the consumers and vendors at the same time.