The Impact of Augmented Reality on Marketing Experience of the Consumers


  • Prof.Dr. Gagandeep Kaur Nagra
  • Darshana Gite
  • Prof.Dr. Gagandeep Kaur Nagra


Ongoing upgrades in Augmented Reality i.e., AR innovations has prompted developing revenue in their uses for marketing system and tests - what called Augmented Reality Marketing. In any case, in spite of arising distributions regarding the matter, administrators and scholastics battle to express the way in which ARM conveys encounters that are important to clients in a manner that is unique in relation to other marketing draws near. In this exploration, confronting point of interaction for utilize of advanced advertising advances in actual Augmented reality ad is the unique strategy by which any brand can impart the client usability of the item. A user can experience the item and advanced substance using increase reality-based software. Augmented Reality is innovation that is broadly utilized by sponsor today to advertise their item. Augmented Reality based applications could be utilized for obtaining the data whenever. The examination work likewise plans to concentrate on the client insight and mindfulness towards augmented reality commercial. This further settles on the clients take choices with respect to a specific item. It has been seen in the review that with the assistance of augmented reality notice advertisers can more readily exhibit the item and clients can assess the item better. AR-based notice assists with battling contest and makes a superior image of a given item in client’s memory. In study, it is seen that the customers were most intrigued toward items that utilized idea of augmented Reality publicizing while the tendency of the clients toward conventional promoting was less. By drawing on the key reasonable structure squares of arranged comprehension hypothesis, this study fosters a system of ARM encounters to incorporate flow of examination and applications, and to propose headings for future exploration.