Intentions to adopt Islamic Wealth Accumulation Products by Corporate Customers in Pakistan: Moderating role of Cost and Benefit

Authors

  • Muhammad Faheem Arshad
  • Lim Chee Chee
  • Zunarni binti Kosim

Abstract

This research aims to evaluate the influence of attitude, Islamic financial literacy and perceived behavioural control on intentions to adopt Islamic wealth accumulation products by corporate customers in Pakistan. In addition, it assesses the moderating influence of cost and benefit on the relationship of attitude, Islamic financial literacy, perceived behavioural control and intentions to adopt Islamic wealth accumulation products. Through analysing these factors, this research strives to gain a better understanding key factors behind the adoption of such products. The research study collected data from 395 responses using a self-administered questionnaire, through stratified random sampling. The collected data was then analysed SPSS and Smart PLS. The findings indicate that there is a positive significant effect of attitude, Islamic financial literacy and perceived behavioural control on intentions to adopt Islamic wealth accumulation products. The findings also show a significant moderating effect of cost and benefit between Islamic financial literacy, perceived behavioural control and intentions to adopt Islamic wealth accumulation products. While cost and benefit does not moderate the relationship between attitude and intentions to adopt Islamic wealth accumulation products. The findings can be used by financial institutions to promote Islamic wealth accumulation products by corporate customers.

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Published

2023-04-24