Purpose Using two theoretical lenses, the trust transfer theory and the generational cohort theory, this research aims to analyze the effects of user- and company-generated information in boosting trust of three different generational cohorts. Design/Methodology A sample comprised of 220 users of online social commerce websites was utilized. The data were collected through an online survey from consumers ranging between the ages of 15 to 55 years. The collected data were analyzed using SPSS 24.0 software, and