This Article aimed to study(1) The analysis of the audience's willingness to consume guzheng ensemble group music, the choice of music communication media, the motivation to watch the performance, and the music preference.(2) The current situation of the development of guzheng ensemble groups combined with the analysis of music audiences to make substantive suggestions for developing the guzheng ensemble group industry. The target of this questionnaire survey is mainly the musical audience of guzheng ensembles and some Chinese guzheng ensemble groups.