ISSN: 2265-6294

The Importance of Immersive Marketing Strategy in Tourism Promotion

Main Article Content

Dr. Hedada Soumaya, Mme. Tsouri Rim


In an increasingly connected world, it is crucial for Algeria to position itself on the tourism market using digital marketing strategies such as immersive marketing. The latter can assist Algeria in positioning itself in the global tourism market by offering immersive virtual experiences to potential tourists. It provides potential tourists with the opportunity to have immersive virtual experiences that allow them to discover tourist destinations in Algeria. Through virtual reality and augmented reality technologies, visitors can virtually explore tourist sites, natural landscapes, and historical monuments, which may encourage them to visit the country. This can lead to an increase in the number of visitors and economic growth for the tourism sector in Algeria.

Article Details