In the unprecedented times of Global warming, the biggest threat to the world is to save the planet. Saving and conserving the natural and depleting resources is one of the important tasks of humanity. Communication about the danger of climate change has accelerated because of the earnest and selfless efforts of young minds like Greta Thunberg and Ridhima Pandey. The responsibility of generating awareness does not only lie on the shoulders of the activists but equally on the business and organisationsas well. The brands are changing their marketing communication strategy to remain ahead of their competitors and in this attempt, they are also putting efforts to make the consumers aware about this escalating threat. In this prevailing scenario, it would be interesting to understand if the consumer perception towards the brand changes based on its green marketing initiatives and strategies. The paper makes a study on varied green marketing communication strategies executed by one of the leading FMCG brand of India- PepsiCO India. The paper discusses about how PepsiCo has increased its rate of targetingthe consumers who are nowadays more concerned about the protection and conservation of environment and who are called as “Green Consumers”. The research methodology used in the study is survey method. Questionnaires were distributed to all the respondents in the age group of 18-49 years and who are familiarwith the marketing communication strategies of PepsiCo. As a part of the study, the researcher employs convenience sampling method and data of 97 respondents have been analysed. The findings of the research indicate that the Green Marketing Communication Strategies of PepsiCo. has played a significant role in influencing the consumer’s perception about the brand and their purchase decision about it indicative of the fact that many more such popular brands like Pepsi should just not only engage in Green Marketing Practices but it should also adopt strong Marketing Communication Strategies to disseminate information about it amongst the customers.