ISSN: 2265-6294

A Study On Impact of Marketing Strategies on Growth of Grocery Retail Stores In The National Capital Region (NCR) -A Case Study on Reliance Fresh Stores located in East Zone (East Delhi, Noida and Ghaziabad)

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Mr.Sanjeev Kumar,Dr. Madhu Bala Kaushik,Dr. Vijayendra Kumar Shrivastava

Abstract

Indian consumers are becoming more comfortable voicing their desire for better products across all industries; as a result, sellers have begun to realise that they need to make adjustments to their sales strategies in order to remain competitive

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