ISSN: 2265-6294

A Study to Measure the Attitude and Perception of Youth towards StartUps, Entrepreneurship and Self-Employment in Raipur City

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Sapna Sharma , Shilpa Kumari Rajak , Malvika Tiwari

Abstract

Perception towards entrepreneurship has changed significantly in recent years as major population is now acknowledging its role in job creation and economic growth. The Government and educational institutes are endorsing entrepreneurship as a viable career option which has also contributed to a shift in cultural perceptions. With a view to create an environment that encapsulates the entrepreneurial spirit, it is imperative to understand the underlying variables that form perceptions as they are accustomed to change. This research paper aims to measure the evolving attitude and perception of Management students in Raipur District, Chhattisgarh, towards entrepreneurship. Drawing on primary data collected from 300 respondents, the study discloses insights into the students' perceptions, awareness towards entrepreneurial schemes, and their driving factors towards pursuing entrepreneurial career. The results have shown that most of the students have a positive attitude towards entrepreneurship. They believe to become self-dependent by getting self-employed.

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