SWOC analysis is a useful tool for making decisions.Since, it helps businesses to better understand how they operate, identify areas for improvement, and predict what will happen in the future. It aids businesses in setting priorities that are strong and create opportunities. To identify the major strengths, weakness, opportunities and challenges factor analysis is used. While analyzing the SWOC analysis of digital practices in micro enterprises: Transparent system came out as a major strength, Performance gap is more in digital promotion and it is one of the major weakness, Customer retention and acquisition is easily attainable by digital practices so it is counted as opportunity and major challenge in digital practices is lack of trust. The study is conducted on 200 micro enterprises in Jhansi district to determine perception and experience toward digital practices in micro enterprises.