The article focuses on ways to materialize in gemeronym (the name of a periodical) that characterizes the seme, which is intended for the residents of a particular area. The article is based on the close relationship of the studied characteristic seme with such a type-forming feature of a periodical as its address to residents of a particular region. On the example of analyzing the names of newspapers and magazines published from 1811 to 2021 on the territory of one of the subjects of the Russian Federation (today called the Republic of Tatarstan), identified 10 typical methods of explication in gemeronym of seme ‘designed for the residents Res Militaris, vol.12, n°2, Summer-Autumn 2022 2308 of a particular locality‘, of which the most active is recognized as the transonimization (transfer of onyms from one level to another); an introduction to the composition of a multicomponent horonim gemeronym, the name of the town, district names, water object or adjectives derived from them. Within the framework of 10 main models, special cases of explication of the considered characterizing seme are described.