ISSN: 2265-6294

An Analytical Study of the Use of Infographic Advertisements in Altaif Islamic Bank, International Development Bank, and AlRafidain Bank

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Samara Abdullah Ahmed,Mohamed Chiyad Zainuldin

Abstract

Employing infographics in advertisements is one of the important topics that have received great attention from institutions and companies, especially banks. Infographic is one of the modern techniques and methods that have been employed in advertisements in order to attract the audience to the advertisements and influence them due to its features that make the advertisement more attractive, easy to understand, and persuasive. Moreover, the infographic presents complex data and information, especially that contains numbers and statistics in a simple and fun way that makes it easy to circulate among the public. This helps banks provide services and information to the public because banks depend in providing their advertisements on services Information that addresses the mind and logic and has profit goals that depend on the language of numbers and statistics.

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