This study offers a path for mutual fund businesses in India with investor-centered strategies to grow their customer base. The study examines the sustainable marketing mix characteristics that stimulate innovation in product design and distribution for Indian mutual funds business based on 900 investors' reactions to a perception survey using discriminatory function analyses. The report argues that revising existing investor strategies that include less risky new products, stronger governance and regulation and rapid and effective complaint resolution and competence in investor services will give market dynamics to Indian mutual funds instruments. But behavioral paralysis post-investment, such as disposition, irrationality and flock behavior, is crucial in deciding the strategic outcomes. The report also attempts to determine the elements that impact client satisfaction with mutual fund businesses. In this research there is some references of Chhattisgarh. In order to determine the true impact and impression of investors, similar research must be carried out in several States.