ISSN: 2265-6294

Analysing the Challenges in Adopting Digitalisation among Smes: A Case Study in Malaysia

Main Article Content

Nor Zuriati Amani Ab Rani,Mohd Khairi Ismail,Vikniswari Vija Kumaran,Muhamad Zahid bin Muhamad,Nor Shuhada Ahmad Shaupi

Abstract

Small and medium industries (SMEs) also expressed their difficulty connecting with customers and suppliers due to poor communication infrastructure. For branding, they face challenges such as product and service quality, weak marketing network, no certification, ineffective strategy, and less promotion. Based on these issues or issues, it can be concluded that many Malaysians use fewer digital tools in their business. This paper attempts to analyse the challenges in adopting digitalisation among SMEs in Terengganu, Malaysia. This study involved 102 entrepreneurial respondents in the State of Terengganu. Respondents were aged between 18 years and not more than 40 years.

Article Details