The influence of the Internet on the formation of public opinion is consistently growing. The Internet is the most important cultural factor, performing a number of functions (communicative, regulatory, integrating, informative, entertaining, creative, etc.), which are associated with social interaction of various segments of the population, including power structures. The increase in the number of targeted publications, the possibility of direct communication, the availability of information and its individualization on the worldwide web, as well as the development of new forms provide massive opportunities for popularization, dissemination of various kinds of data and formation of public opinion. Our research is devoted to a comparative study of traffic ranking of the blogs that social and political workers keep in the Republic of Tatarstan