The rapid growth of Shopee Vietnam during the Covid-19 has turned this start-up a role model for a successful online marketplace. This article aims to figure out how such a young business can achieve explosive growth and dominate the e-commerce market in Vietnam, especially when the economy is hit hard by the Covid-19. The research methods chosen to deal with a scientific problem in the theoretical part include an analysis of literature sources, systematisation, synthesis, generalisation, and comparison.