Today, the media closely monitor such a phenomenon as social activism. According to many researchers, the Black Lives Matter movement can be considered one of the most significant human rights movements in the history of the United States. In this regard, the reflection of the actions of this movement in foreign media is of particular interest. This study analyzed Russian and Chinese newspaper publications to identify similarities and differences in Russian and Chinese media’s Black Lives Matter movement coverage. For a complete analysis, several Chinese and Russian publications with different political orientations have been selected:40 articles from Chinese media (People’s Daily, China Daily, China Youth Daily) and 40 articles from Russian media (Rossiyskaya Gazeta, Izvestia, Novaya Gazeta) for the period 2019 – 2021. The analysis revealed the ambiguity of the image of the movement, the prevalence of a negative assessment of US actions in the Chinese media, and a radically different image of the movement in the Russian media. The findings might have important implications in linguistics and journalism.