Street vending plays a crucial role in India's informal economy, offering essential goods and services while sustaining the livelihoods of millions. This paper examines the multifaceted aspects of consumer behaviour towards street vendors in India, including key influencing factors, socio-economic impacts, and emerging trends. Special attention is given to studies conducted in Northeast India, highlighting regional variations and unique challenges faced by vendors and consumers in this area. By integrating insights from a broad range of literature and empirical research, this study provides a thorough understanding of the complex relationship between consumers and street vendors in urban India