More than 300 years of perfumery expertise can be traced back to India. Because the average Indian is familiar with complex fragrances with strong cultural elements, Indian fragrances have a distinct character. India's fragrance market is small in comparison to developed countries, but it has the potential to become one of the largest in the coming years. The sector provides more opportunities and has a 100 million-strong middle class with rising disposable income. Concurrently, the FMCG sector is booming as a result of improved supply chain efficiency, product and process innovation, and high consumer aspirations. Titan Industries, for example, entered the perfume market with the SKINN line. Winnie Industries' diverse perfume line, FOGG, has already dominated the market. The purpose of this study was to learn about the prevalence of perfumes in the Indian market, as well as the factors that influence consumer purchasing behavior for perfumes. The goal of this article is to understand the implications of using fragrance, particularly if these products serve as brand extensions for luxury brands. It also assesses the role of celebrity endorsement towards marketing the perfumes in the markets of Mumbai city. It aims to identify the primary motivations for purchasing fragrances, as well as the primary characteristics associated with fragrance use. Design/Methodology/Research - To assess attitudes and behaviors, this study used a qualitative approach with 15 in-depth interviews with fragrance consumers.