The present study examines how consumer protection laws have changed in the digital era and evaluates how well they have protected consumers' rights and interests. This article seeks to highlight the shortcomings and difficulties in the current regulatory frameworks through a thorough examination of the relevant laws, case studies, and empirical data. It sheds light on the necessity of flexible and responsive regulatory frameworks by analysing how digital technologies, e-commerce sites, and online marketplaces affect consumer transactions. The results add to the continuing conversations among stakeholders, regulators, and policymakers on how to protect consumers' interests in a market that is changing quickly. To safeguard the interests of online shoppers who prefer to make purchases online, this study examines the existing legislative environment in India. This study contains a thorough analysis of recently enacted laws, i.e. The Consumer Protection Act,2019 and Consumer Protection (E-commerce) Rules, 2020.