ISSN: 2265-6294

Consumer Response to Packaging Designs and Branding: The Case of Limnophila Geoffrayi Herbal Glycerin Soap Products

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Dr. Suebsiri Saelee

Abstract

The Limnophila geoffrayi herbal glycerin soaps in Thailand lack attractive packaging designs and branding. This study aimed to develop the product’s packaging designs and branding and evaluate the volunteer responses on the quality of the soap, graphic packaging design, and branding. The respondents were satisfied with the overall quality of the product, with the three highest items being the ability to wash off after use, an overview of product features, color, and soap texture.

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