This research aimed to investigate the current condition of television programs and develop the model for television programs to promote the local identity of the northeastern region of Thailand. The data were collected from 91 informants, including 17 key informants, 17 casual informants, and 60 general informants. Research instruments included a survey form, an observation form, an interview form, and a focus group discussion form. Both secondary and primary data were collected, arranged, and analyzed using descriptive statistics. According to the study, television stations have increased the content variety of local programs, the number of channels for specific groups, the income channels for service businesses, and the strategy to access the audience. The focus is on being local television channels that present local news content and knowledge primarily in news programs, talk, and magazine programs. In particular, television programs to promote local identity are presented with content that reflects the locality of the Isan region in the local language in the form of magazine programs, variety programs, and local news programs. The confirmed model of television programs to promote the local identity of the northeastern region consists of 7 elements. The first element is the audience whose age ranges between 35-45 years old. The second element is the concept that presents the relationship and connection between the past and present through local stories, learning about specific features of the culture or remarkable attributes of the local, creating new experiences, and experiencing the way of life. The third element is the structure, including the title, content, interlude, and credit. The fourth element is the content, including a presentation about beliefs, faith, historical sites, natural landmarks, tourist attractions, culture and traditions, and local products. The fifth element is the presentation methods, including documentaries, magazine, and variety programs. The sixth element is the announcers, who should have communication skills and cultural knowledge, and insights into the topics being discussed. Announcers could be local people, celebrities, or YouTubers. The seventh element is the presentation time, ranging from 4-5 minutes or 15-25 minutes.