ISSN: 2265-6294

Effect of Perceived Trust on Buying Decision of Fashion Products via Facebook: New Evidence from Jordan

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Iyad A. Al-Nsour,Dr. Nurul Aqilah Binti Mhd Yusak

Abstract

This study aimed at resolving the effect of online perceived trust via Facebook on online buying decision from fashion products in Jordan. The target population is young Jordanian Facebook users between 18 and 35 years old reached 1501000 people (Department of Statistics, 2021).The non-probability sampling technique by Snowball Method.The recommended sample size was 386 which increased to 515.

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