ISSN: 2265-6294

Effects of Leadership Style and Corporate Social Responsibility on Employee Retention: The role of Organizational Identification and Employee job satisfaction

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Aftab Ahmed,Zeeshan Riaz,Dr. Muhammad Zulfiqar,Muhammad Shahzad Aslam,Tajammal Hussain Awan

Abstract

This study's primary purpose is to investigate the relationship between employee retention, leadership style, and corporate social responsibility in five-star and four-star hotels in Lahore, Pakistan, along with the serial mediating effect of organizational identification and employee job satisfaction. While applying the two-stage sampling method, data was collected with the help of questionnaires from 350 participants, and Smart PLS was used for model testing. The results revealed that CSR and leadership style significantly relates to organizational identification and employee retention. Further, organizational identification mediates the nexus of CSR and leadership style with employee job satisfaction.

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