ISSN: 2265-6294

Electronic Buying Behaviour of Women’ S in Chhattisgarh

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Dr. Ratnesh Kumar,Dr. Brajkishore Bharti,Dr. Rahul Sharma

Abstract

The purpose of this study is to evaluate women's electronic purchasing patterns in Chhattisgarh using Bilaspur as the study location. A survey of 31 items is administered to working women who were chosen using judgement sampling for the study. Women were observed to spend a sufficient amount of time browsing products across various online retailers. Their main objective is to compare offers, which is simple to do on an internet platform.

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